Studio · Films, social and web
A senior producer who's made films for Fortune 500 brands, now making yours. Every piece aimed at enquiries, sign-ups or sales.
Client: Fortune 500 brands, North America. Job: Commercials and brand films. The bar: No second take on launch day.
Cut from the Debrief film
Reels · 9:16 LinkedIn · 1:1 Feed · 4:5Room one: a full month of content for a product I built. Room two: the films and motion I can show. Most of my work for large brands is under NDA, so I'm happy to walk you through it on a call.
Debrief is a product I built and launched myself. Here is one month of content for it, piece by piece.
An explainer, a brand story or a product film, from script to final sound. Here: the Debrief launch film.
1 per monthDebrief is the whole system on one brand, built by me: the idea, the product, the website and its design, the AI analysis behind it, the film, the posts that launched it and a weekly report.
One film at the centre. Everything else in the month is cut and built from it.
A complete website in your brand's look, designed and built to go live. Here: debrief.digital, designed and built by me.
Quoted separatelyDebrief's website is the example: designed, written and built end to end, and live at debrief.digital.
A website is quoted separately from the month. What I can build for you:
1:1
Square cuts and posts made for the feed, in one look. Here: a 1:1 cut of a Debrief film shot, next to a weekly LinkedIn card.
4 per month
9:16
Vertical cuts and portrait posts made for how people scroll. Here: a 9:16 Debrief film shot, next to a 4:5 feed post.
4 per monthEvery file named, sized and delivered, with editable After Effects projects if your team wants them.
Every deliveryOpen any piece to see more. Most of my work for large brands is under NDA. Happy to walk you through it on a call.
A decade of campaigns and brand films for North American Fortune 500 brands. It's also where I built and tested my AI workflows, on real client jobs.
My role: Senior Video Editor, then Senior Creative Strategist & Production Lead.
A decade of commercials and brand films for North American Fortune 500 brands with The Film Lab, a Toronto agency: retail at national scale, plus food, music, tech and most genres in between. Big budgets, national audiences, no second take on launch day.
It's also where I built my AI workflows, job by job, on real client work: a story builder that turns raw interviews into the base story, pitch pages and storyboards made the same day in the client's look, motion-graphics packages built natively in After Effects, and every social format cut from one recipe.
Every one of them held to the same standard as the films.
Creative direction for a people-and-technology consultancy, plus the films for Mentri and Senda, the two products we created there.
Folkuslab helps organisations through the moments where people and technology meet: AI adoption, leadership, structural change. I'm the creative director.
Under Folkuslab we created two products, Mentri and Senda. Above: the Mentri launch film and the Senda intro film.
I make the films and content that carry the work: leadership moments, culture programmes, product films, and internal films for people who have heard every version of this before.
Behind them sits a motion-graphics system: a library of reusable beats in one design language, written down once, so any AI tool the team uses picks it up without a briefing.
One design language, every film: the system at work inside a small team.
Flagship documentary films for institutional fundraising, built from executive interviews and market data.
Institutional investors commit capital on conviction. The job: make a complex, long-horizon strategy credible on screen, for an audience that walks out on anything that oversells.
I developed and produced the flagship films at the centre of these fundraising campaigns: documentary-style, built from executive interviews, market data and industry insight, and cut into something a sophisticated audience would sit through. Each one ran alongside a dedicated site, white papers, webinars and investor communications.
It's the kind of work my story builder is made for today: hours of interviews become a transcript, selects and a base story before the first cut, and every chart and title gets built in After Effects in the client's look.
Long-form, interview-led, high-stakes: the format where the edit earns belief or loses it.
A 30-second AI film, script to sound, made to test whether a full pipeline can hold a professional bar.
A self-initiated film, made to answer a production question I kept running into: can a full pipeline (script, previs, shots, edit, sound) run on an AI stack and still hold a professional bar?
Thirty seconds, written, directed, produced and cut end to end. The subject was hard on purpose: radar satellites reading the planet through cloud and darkness, a capability nobody can photograph. One clear idea, told with restraint.
What it proves is method: the calls a live-action job needs (what the film is about, what stays, what gets cut), made with tools that move faster than a crew.
AI where it makes sense, held to the same bar as everything else.
How I built Debrief, and how my own agents made the graphics for this video.
Debrief is a small web tool I built to show how a news article is put together: what’s established, what’s only claimed, what the framing is doing, who benefits, and what’s left out. Here’s how I designed it, and how my agents built the graphics for this video.
You work with the person who makes the work. Open any card for the detail.
Every video in every size, plus the editable Premiere Pro and After Effects projects and the raw footage. If we stop working together, nothing is stuck with me.
MoreEverything I make for you is yours, finished and raw. With every delivery you get:
If we stop working together, nothing is stuck with me. Your team can pick up any file and keep going.
The person you brief makes the work, and I reply within one working day. The footage: your own recordings or screen captures, a remote shoot I direct, or a crew I book near you.
MoreNo account managers and no hand-offs: the person you brief is the person who writes, cuts and finishes the work.
A private review link for every cut. Your team leaves notes on the exact frame, and the next version comes back to the same link.
MoreEvery piece comes to you as a review link. You watch it in your browser, click on the exact moment you want to change and leave your note right there. No long email threads, no "at around 0:42".
It keeps the work fast: you spend minutes giving notes, not an afternoon writing them.
I make every creative call: the story, the takes, the cut. AI takes the repetitive work, like transcripts, captions and resizing, on secure, business-grade tools.
MoreI care about craft, and I still make things by hand. AI takes the repetitive work, which is how one person can cover a whole month. Here is exactly where each one sits.
The story, the take, the final cut: those calls stay human.
The same month of content, made three ways. You get the senior level without building the team around it.
Team: 2026 averages for Germany (video editor €60k, motion designer €42k, social media manager €39k–46k a year; JobJump, Payscale, StepStone) plus employer costs. Agency: EU production cost guide, 2026.
About 80% less than hiring the team
You see the idea and the shape of your first piece before you pay anything.
A launch, an event, a page that needs a film. A short email is enough.
The idea, the look and the plan for your first piece, before you spend anything.
If you like it, I make the piece (that part is paid), and we set the rhythm for the month.